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Ice cream for business plan

Kids love ice cream. Use their desire for the cold delight to
inspire them in a creative endeavor. The concept is easy—
give your kid a scoop of ice cream for creating a business plan.
For the reward to be within your kid’s grasp, the exercise
should not take more than thirty minutes to complete. It’s
fun, engaging, and the kid gets a good learning experience.
It will teach them to be creative, structured, thoughtful,
improve their writing, and the ability to present—all valuable
business and life skills. Before you start, you need to explain
what a business plan is.

  • A business plan describes the business idea and how to
    implement it. It may be original, a new idea or starting
    something similar to other companies. It can be a
    new product, a new theme park, a local restaurant,
    or selling a product or service that already exists. You
    can mention some examples to inspire them or ask
    them to develop solutions to problems they have or see
    others have. Tell them to write a paragraph to describe
    their idea and why they think it will be valuable to
    customers. The text may be supplemented with
    drawings. This is the absolute minimum they have to
    do to deserve ice cream.
  • Have them describe what they intend to charge for
    their product or service, etc. The benefit of them
    setting the price is that they have to consider how
    much value their offering creates and what customers
    could be willing to pay for their offer.
  • Finally, they should briefly describe how they would go
    about setting up such a business.
  • When they have completed their business plan, have
    them present it to you aloud. Presenting will help
    your kid improve their ability to distill the essence of a
    message and communicate it out loud to others.
    Now, give them the ice cream without asking too many
    questions and giving too much feedback. If you do this
    exercise many times, you can challenge your kid more. If
    they want to spend more time on their business plan, they
    can include these elements in their plan:
    • Who are their customers (it should not be everyone; it
      should be more specific)?
    • What is their market (the geographical area and the
      customers within that area)?
    • How would they market their business (in what
      channels and what is the message)?
    • Make a budget for the business (what do they expect in
      revenues per month, and what are the different costs
      associated with it?)

What would their store, posters, T-shirts, etc. look like
(they can add drawings of their business if they want)?
Make sure to give praise. Don’t comment on misspellings or
things you find to be “crazy” or impossible in the business
plan. After you do the exercise multiple times, your kid will
gain confidence and be more daring in their creativity.

The last point is that creativity often flows better if there
are limitations or boundaries instead of free reign. Creating
a business plan for a new restaurant, or selling something
new to kids at school, is often easier for kids to understand
and make a business plan for than telling them to create any
type of business in the world. The limits add structure to
creativity.


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