In The Waffle Maker, we follow June on her journey from dreaming of waffles to launching and succeeding with a waffle business. She learns valuable skills, struggles, fails, wins, and has lots of fun along the way. The book reads like fiction but is filled with golden nuggets of business wisdom and life advice. At every step of the journey, June asks you, the reader, for your advice, making you think and take part in the journey.

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  • How to plan a venture
  • Naming your venture
  • Making a logo
  • Product calculations
  • Preparing a budget
  • Finding capital
  • Making investments
  • How to do marketing
  • Setting prices
  • Hiring classmates
  • Tackling competitors
  • Collecting data
  • Success with PR
  • Creating offers


"I love that every page spread ends up with a question. My son and I have had really good discussions on those questions before he falls asleep" 

"Entrepreneurship is not all ups. It also has its downs. The Waffle Maker captures both sides."

"I had planned to split the book into 2 chapters a night. I had to read it all in one sitting."

"I love her uncle's character. He is cool and strange."

"My kids had to set up a waffle stand the weekend after we finished the book."

"First my 12-years-old read it, then my 17-year-old. They both enjoyed it very much."


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Sverre Steensen has developed more than 200 products including; an automatic pot-stirrer, the world's first winter hat with a lamp, unique massage products, many kitchen inventions, and products for kids. The products have been sold worldwide, including MoMA, The Container Store, and most Nordic retailers for a retail value above 200 MUSD.  

Sverre Steensen has two parallel degrees in Business and Computer Science, worked 5 years in the consultancy BCG and has built many businesses from scratch. He also consults other companies in business strategy, entrepreneurship, and scaling companies and has published a number of books. Sverre is a father of three kids and works and lives in Norway, when not traveling the world. To read more